The Badlands Guardian

Discovered in 2005 by Lynn Hickox, which garnished international news attention and has become a viral net sensation.

Listed on Time Magazine's website as a top 10 Google Earth Finds.

According to Wikipedia, created by wind and water erosion over time.

A term popularly contributed to stories about the Badlands Guardian is 'Pareidolia', meaning- 'The perception of a recognizable image or meaningful pattern where none exists or is intended' (American Heritage Dictionary, 5th edition). A term I only heard myself for the first time a few weeks ago from an intelligent friend.